After decades of working in children’s personal care, we thought we knew a thing or two about bathtime.
Then we had children of our own.
We discovered there were plenty of products, tips and tricks to help make bathtime smoother. But once the splashing stopped and the towels came out, everything seemed to unravel.
The calm disappeared.
Hair drying was the moment that changed everything. The noise. The wriggling. The heat. The rush to get everyone ready for bed.
Like many parents, we sometimes skipped it altogether, with damp hair, a quick towel dry and fingers crossed until morning.
The result was tangles, knots, and hair that seemed to have developed a personality of its own overnight. An unmanageable bedhead. Essentially, we had just pushed the problem into the next day.